{"product_id":"davines-melu-shampoo","title":"Davines MELU Shampoo","description":"\u003cp\u003eDavines MELU Shampoo is an anti-breakage shampoo for long or damaged hair prone to split ends and snapping. It is a gentle, foaming cleanser that lathers easily and rinses clean, leaving hair immediately softer to the touch and noticeably shinier without any heaviness.\u003c\/p\u003e\u003cp\u003eMassaged through wet hair and rinsed thoroughly as the first step of the MELU routine, it is formulated with regenerative black chickpea extract, whose polysaccharides form a protective film along the hair fiber to help prevent breakage, while antioxidants help preserve the hair's strength and structure from root to tip. Used with MELU Conditioner and Spray, it reduces breakage from brushing by up to 39% and visibly reduces split ends by up to 37% after just one use.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRegenerative black chickpea extract\u003c\/strong\u003e forms a protective film that helps prevent breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidants\u003c\/strong\u003e help preserve the hair's strength and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforces hair from root to tip\u003c\/strong\u003e, improving resilience and flexibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces breakage from brushing by up to 39%\u003c\/strong\u003e with regular use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVisibly reduces split ends by up to 37%\u003c\/strong\u003e after just one use with the full routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle foaming cleanse\u003c\/strong\u003e suited to long or damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-shampoo-1\"\u003eIs this shampoo gentle enough for damaged, fragile hair?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-shampoo-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eYes, it is formulated specifically for long or damaged hair prone to breakage, with a gentle foaming cleanse that reinforces the hair fiber rather than stripping it.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\u003cdiv class=\"collapsible-row--wrapper\"\u003e\n\u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-melu-shampoo-2\"\u003eDo I need to use the full MELU routine to see results?\u003c\/label\u003e\u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\u003cdiv id=\"body-faq-melu-shampoo-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\u003cp\u003eThe tested breakage reduction of up to 39% and split-end results of up to 37% were measured using MELU Shampoo, Conditioner, and Spray together, so pairing all three gives the best results.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/collapsible-row-root\u003e\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is this shampoo gentle enough for damaged, fragile hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, it is formulated specifically for long or damaged hair prone to breakage, with a gentle foaming cleanse that reinforces the hair fiber rather than stripping it.\"}}, {\"@type\": \"Question\", \"name\": \"Do I need to use the full MELU routine to see results?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The tested breakage reduction of up to 39% and split-end results of up to 37% were measured using MELU Shampoo, Conditioner, and Spray together, so pairing all three gives the best results.\"}}]}\u003c\/script\u003e","brand":"Davines","offers":[{"title":"250 ml","offer_id":54687696191829,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/Davines_MELU_Shampoo.jpg?v=1787596301","url":"https:\/\/www.aiyabeauty.shop\/products\/davines-melu-shampoo","provider":"Aiya Beauty Care","version":"1.0","type":"link"}